On June 6, 2024, two years after the FDA issued, then suspended its Marketing Denial Order for Juul e-cigarettes based on narrow toxicology issues, FDA formally withdrew the MDO. This does not mean that the FDA has authorized Juul for sale in the US, it just lets FDA start over in its assessment of whetherContinue reading “FDA did the right thing when it withdrew its 2022 Juul marketing denial order; it should finish the job quickly by prohibiting Juul on solid grounds”
Category Archives: flavors
Tobacco companies use subliminal menthol to achieve the same goals as menthol as a characterizing flavor. Regulators should prohibit all menthol, not just as a characterizing flavor.
While most countries, including the US FDA, regulate menthol as a “characterizing flavor” — at levels that impart a discernible taste — previously secret tobacco industry documents show that tobacco companies have long used menthol at subliminal levels — below levels that impart a discernible taste — to reduce smoke harshness, reduce dryness, increase smokeContinue reading “Tobacco companies use subliminal menthol to achieve the same goals as menthol as a characterizing flavor. Regulators should prohibit all menthol, not just as a characterizing flavor.”
Altria uses dubious claims of preventing youth use to justify dangerous two-way bluetooth communication between NJOY ecigs and Altria
Altria submitted a Premarket Tobacco Product Application to FDA requesting permission to market its NJOY 2.0 device, which features bluetooth technology theoretically designed to prevent underage usage by authenticating the user before unlocking the device. (Additional news coverage) This is the same argument Juul made for its Juul 2 device when it submitted a PTMAContinue reading “Altria uses dubious claims of preventing youth use to justify dangerous two-way bluetooth communication between NJOY ecigs and Altria”
Over 1 million previously secret Juul documents now available, with more to come
The UCSF Industry Documents Library released another 519,000 new Juul Labs documents, bringing the total number of documents to 1,053,233. This is about one-quarter of the complete collection of more than 4 million documents. Check out the Juul documents here.
Banning menthol leads a quarter of menthol smokers to quit
The two justifications for the FDA’s proposed product standard prohibiting menthol cigarettes and cigars are (1) it will reduce youth initiation, and (2) it will help menthol smokers to quit. Now Sarah Mills and colleagues have published a review and meta-analysis of the effects of menthol bans around the world, The Impact of Menthol CigaretteContinue reading “Banning menthol leads a quarter of menthol smokers to quit”
Biden follows Obama and Trump by caving to industry pressure to delay menthol ban
Last week the Biden White House announced it was delaying a decision on the FDA’s well-reasoned product standards that would end the use of menthol in cigarettes and cigars, sparking outrage from leaders in the African American community: The White House is ignoring the real human cost of delay. Based on the Biden FDA’s analysis, everyContinue reading “Biden follows Obama and Trump by caving to industry pressure to delay menthol ban”
Synthetic cooling agents make e-cigarettes more attractive and easier to inhale
Sales of “ice” e-cigarettes have been increasing rapidly, with US sales growing by more than 10 times from 2017 to 2021. In 2023 57.9% of US youth used ice e-cigarettes, often combined with other flavors (such as strawberry ice, frosted mint or tobacco ice). Ice e-cigarettes are being marketed around the world. The cooling effectContinue reading “Synthetic cooling agents make e-cigarettes more attractive and easier to inhale”
New national data shows kids using “ice” tobacco products; FDA needs to include them in pending menthol product standards
Last week the CDC and FDA published the 2023 statistics on youth tobacco use from the National Youth Tobacco Survey (FDA press release). The good news is that high school student overall tobacco use is down significantly compared to 2022 (from 16.5% to 12.6%), driven in large part by a drop in e-cigarette use (fromContinue reading “New national data shows kids using “ice” tobacco products; FDA needs to include them in pending menthol product standards”
Netflix documentary Big Vape is worth watching
Like Jamie Ducharme’s book Big Vape, the four hour (in four episodes) Netflix documentary Big Vape tracks Juul’s development from an idea by two Stanford grad students to compete with Big Tobacco by creating a less dangerous product to replace cigarettes into part of the tobacco industry. It does a particularity good job of highlightingContinue reading “Netflix documentary Big Vape is worth watching”
Stanton Glantz blog 