The California Department of Public Health recently released this video, “California Tobacco Control Program, “Celebrating 30 Years Of Health Justice,” describing the Program’s philosophy, messaging, evolution. It started being “the sharp end of the spear” 30 years ago by confronting — and continuing to confront — the tobacco companies and by focusing on reinforcing the nonsmoking norm and focusing of policy change. It also focused on industry targeting of minority groups long before there was widespread appreciation of health disparities as an issue.
And, it’s still doing it, with cutting edge work on e-cigarettes.
The video includes many people who have been with the program from the beginning as well as new leaders. It’s worth 16 minutes to watch.
Spoiler alert: I’m in it. The people and content are great. The elevator music in the background is odd given the Program’s consistent hard edges.